{"id":4883,"date":"2022-10-24T14:42:23","date_gmt":"2022-10-24T14:42:23","guid":{"rendered":"https:\/\/www.jobandjoy.eu\/?p=4883"},"modified":"2022-11-02T16:41:16","modified_gmt":"2022-11-02T16:41:16","slug":"come-incentivare-la-forza-vendita","status":"publish","type":"post","link":"https:\/\/www.jobandjoy.eu\/it\/blog\/come-incentivare-la-forza-vendita\/","title":{"rendered":"Come incentivare la forza vendita"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"obiettivi-smart-cosa-sono\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Un team Sales che svolge con vivo entusiasmo il proprio lavoro \u00e8 tra le colonne portanti di un&#8217;azienda <strong>produttiva.<\/strong><\/p>\n<p>All&#8217;interno di ogni azienda, ogni team ha le proprie attivit\u00e0, le proprie responsabilit\u00e0 ed esigenze. E il dipartimento commerciale (team Sales) non \u00e8 da meno.<\/p>\n<blockquote>\n<p>Affinch\u00e9 gli <strong>interessi di business<\/strong> siano sentiti come priorit\u00e0 da parte del team, come lo sono per il datore di lavoro, \u00e8 necessario che il team Sales venga coinvolto all&#8217;interno di diverse attivit\u00e0 dell&#8217;azienda, anche riguardo aspetti pi\u00f9 <strong>organizzativi e strutturali<\/strong>.<\/p>\n<\/blockquote>\n<p>In questo articolo ti racconteremo alcune caratteristiche della figura del commerciale e ti daremo alcuni suggerimenti su come coinvolgere e premiare il tuo team Sales.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"600\" alt=\"Sales: molto pi\u00f9 di un ruolo\" title=\"Come incentivare la forza vendite\" src=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Come-incentivare-la-forza-vendite-.png\" data-orig-src=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Come-incentivare-la-forza-vendite-.png\" class=\"lazyload img-responsive wp-image-4915\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27600%27%20viewBox%3D%270%200%20600%20600%27%3E%3Crect%20width%3D%27600%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Come-incentivare-la-forza-vendite--200x200.png 200w, https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Come-incentivare-la-forza-vendite--400x400.png 400w, https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Come-incentivare-la-forza-vendite-.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1em;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:16;--minFontSize:16;line-height:var(--awb-typography1-line-height);\">Indice dei contenuti<\/div><\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li><a class=\"fusion-one-page-text-link\" href=\"#ruolo\"><b>Sales: molto pi\u00f9 di un ruolo<\/b><\/a><\/li>\n<li><a class=\"fusion-one-page-text-link\" href=\"#grazie\"><b>L\u2019importanza di dire grazie<\/b><\/a><\/li>\n<li><a class=\"fusion-one-page-text-link\" href=\"#motivare\"><b>Come motivare i venditori con Job&amp;Joy<\/b><\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"obiettivi-smart-cosa-sono\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.8em;\" id=\"ruolo\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:28.8;line-height:var(--awb-typography1-line-height);\">Sales: molto pi\u00f9 di un ruolo<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>La figura del commerciale \u00e8 una <strong>figura complessa:<\/strong> un <strong>manager sale<\/strong> deve avere non solo competenze di vendita ma deve sapere misurare e proporre <strong>strategie di business<\/strong>, ricoprendo la figura fondamentale di <strong>\u201ccercatore di lead\u201d<\/strong> .<\/p>\n<p>\u00c8 bene, quindi, che il datore di lavoro coinvolga il pi\u00f9 possibile il <strong>team di vendita<\/strong> nelle scelte prese, e che non vi siano perplessit\u00e0 in merito alla <strong>mission aziendale<\/strong>, che deve essere appunto chiara e precisa per poter essere condivisa e sentita.<\/p>\n<p>Il <strong>dialogo<\/strong> sar\u00e0 un mezzo indispensabile: attraverso <strong>meeting <\/strong>e <strong>riunioni<\/strong> di team sar\u00e0 possibile confrontarsi, chiarire eventuali dubbi rispetto ai <strong>flussi operativi<\/strong> e agli obiettivi comuni.<\/p>\n<p>Dialogo vuol dire confronto e confronto significa terreno fertile su cui far <strong>germogliare le idee<\/strong>.<\/p>\n<p>Questi primi elementi sono gli ingredienti fondamentali per rendere il team Sales della tua azienda sempre pi\u00f9 unito.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"300\" alt=\"L\u2019importanza di dire grazie\" title=\"Un gruppo vendite motivato \u00e8 un gruppo vendite incentivato.\" src=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Un-gruppo-vendite-motivato-e-un-gruppo-vendite-incentivato..png\" data-orig-src=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Un-gruppo-vendite-motivato-e-un-gruppo-vendite-incentivato..png\" class=\"lazyload img-responsive wp-image-4921\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27300%27%20viewBox%3D%270%200%20600%20300%27%3E%3Crect%20width%3D%27600%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Un-gruppo-vendite-motivato-e-un-gruppo-vendite-incentivato.-200x100.png 200w, https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Un-gruppo-vendite-motivato-e-un-gruppo-vendite-incentivato.-400x200.png 400w, https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/10\/Un-gruppo-vendite-motivato-e-un-gruppo-vendite-incentivato..png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"gratifiche-ai-dipendenti\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.8em;\" id=\"grazie\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:28.8;line-height:var(--awb-typography1-line-height);\"><strong>L\u2019importanza di dire grazie <\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Un gruppo vendite motivato \u00e8 un <strong>gruppo vendite incentivato<\/strong>.<\/p>\n<p>Motivare e ringraziare la forza <strong>vendita \u00e8 importantissimo<\/strong> perch\u00e9 il suo contributo continui a essere produttivo. Riunirsi e condividere <strong>statistiche<\/strong> e <strong>report<\/strong>, obiettivi di business raggiunti e <strong>festeggiare insieme<\/strong> contribuir\u00e0 a <strong>fidelizzare <\/strong>e consolidare il team.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"gratifiche-ai-dipendenti\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>Per questo motivo, un\u2019azienda che funziona bene ha certamente in atto ottimi <strong>programmi di reward e <\/strong><a href=\"https:\/\/www.jobandjoy.eu\/it\/blog\/cosa-e-un-incentive\/\"><strong>incentive <\/strong><\/a>con a disposizione <strong>premi e incentivi utili e desiderabili<\/strong>.<\/p>\n<p>Infatti, la percezione del premio deve essere un tema importante per il datore di lavoro: spesso, nei programmi <strong>welfare, loyalty e di reward,<\/strong> vengono utilizzate soluzioni non efficaci che non soddisfano effettivamente le <strong>esigenze primarie e i bisogni secondari dei dipendenti<\/strong>.<\/p>\n<p>Per rendere i premi ai dipendenti sempre efficaci e graditi \u00e8 possibile ricorrere ad alcuni incentivi specifici.<\/p>\n<p>Oggi gli <strong>incentivi<\/strong> pi\u00f9 apprezzati sono quelli <strong>digitali<\/strong>, come le <strong>gift card<\/strong>: i <strong>voucher digitali, i buoni spesa e i buoni shopping<\/strong> sono percepiti per intero dal dipendente, a differenza di un premio in denaro che \u00e8 soggetto a <strong>differente tassazione<\/strong>; inoltre sono \u201celastici\u201d nella spesa e coprono ogni esigenza (possono essere utilizzati con praticit\u00e0 in ogni contesto, dalla spesa ai viaggi, passando per l\u2019abbigliamento e la formazione).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"114\" alt=\"Job&amp;Joy \u00e8 la piattaforma di incentivazione pensata per le aziende.\" title=\"Job&#038;Joy \u00e8 la piattaforma di incentivazione pensata per le aziende.\" src=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo.png\" data-orig-src=\"https:\/\/www.jobandjoy.it\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-400x114.png\" class=\"lazyload img-responsive wp-image-2568\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27648%27%20height%3D%27184%27%20viewBox%3D%270%200%20648%20184%27%3E%3Crect%20width%3D%27648%27%20height%3D%27184%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-200x57.png 200w, https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-400x114.png 400w, https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-600x170.png 600w, https:\/\/www.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo.png 648w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.8em;\" id=\"motivare\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:28.8;line-height:var(--awb-typography1-line-height);\"><strong>Come motivare i venditori con Job&amp;Joy<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p><strong>La piattaforma gestionale Job&amp;Joy<\/strong> \u00e8 perfetta per gestire campagne di incentivazione interna sales: con un solo strumento potrai strutturare piani differenti a seconda delle carriere e dei ruoli, potrai distribuire premi e porre obiettivi diversi, impostando<strong>campagne multiple<\/strong>.<\/p>\n<p><strong>Scopri Job&amp;Joy e gestisci i tuoi programmi di incentivazione in modo semplice e veloce.<\/strong><\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_2);--button_gradient_bottom_color:var(--awb-custom_color_2);--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_font_size:1.125em;--button_line_height:var(--awb-typography4-line-height);--button_typography-letter-spacing:var(--awb-typography4-letter-spacing);--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;--button_margin-top:0px;--button_margin-bottom:1.875em;\" target=\"_self\" href=\"https:\/\/www.jobandjoy.eu\/it\/la-piattaforma\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Scopri il modo di Job&amp;Joy<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-animated fusion-text-no-margin brand-strips right\" style=\"--awb-margin-top:20px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><p>Brand strip<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopri le caratteristiche della figura del commerciale e segui i nostri suggerimenti su come coinvolgere e premiare il tuo team Sales!<\/p>\n","protected":false},"author":12,"featured_media":4921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[97,85,89,87],"tags":[],"class_list":["post-4883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-benefit-aziendali","category-employee-engagement","category-fringe-benefit"],"_links":{"self":[{"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts\/4883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/comments?post=4883"}],"version-history":[{"count":12,"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts\/4883\/revisions"}],"predecessor-version":[{"id":4973,"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts\/4883\/revisions\/4973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/media\/4921"}],"wp:attachment":[{"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/media?parent=4883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/categories?post=4883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jobandjoy.eu\/it\/wp-json\/wp\/v2\/tags?post=4883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}